Our founder—Joanna (aka Jo!)—is an avid outdoor enthusiast and organizational pro. After living out of her backpack for four months in Europe in her late 20s, she discovered that the things she had left behind carried more negative weight than she realized. That experience sparked her personal mission to keep only items with positive energy in her life.

Over the years, friends and family began to notice her knack for creating order out of chaos, and she started helping them organize their lives in ways that felt intuitive, sustainable, and tailored to their unique lifestyles. In 2024, Joanna gave notice at her full-time job to pursue her passions—one of which was helping others feel less stressed and enjoy life more fully. Thus, Minimalist Jo was born, with a mission to help people declutter their physical space and create more mental space for what truly makes them happy.

Hannah joined the team in 2025 to ensure that not only are the spaces we serve are organized, but also meticulously cleaned throughout the decluttering process. Her knack for deep cleaning and details takes our small—but growing—team to the next level!